An extension of the theory-of-reasoned-action model is the ________,which includes an ads the construct of perceived behavioral control,which is a consumer's perception of whether the behavior is or is not within his or her control.
A) trying-to-consume model
B) theory of planned behavior
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model

Question

Quizplus · Accepted Answer

The theory of planned behavior includes the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.

An Extension of the Theory-Of-Reasoned-Action Model Is the ________,Which Includes