________ are more effective at generating recall and familiarity with a product,whereas ________ generate cognitive activity that encourage consumers to evaluate the advantages and disadvantages of a product.
A) Distributed communications; massed communications
B) Interference effects; involvement effects
C) Pictorial cues; verbal cues
D) Narrow categorizers; broad categorizers
E) Copy tests; recognition tests

Question

Quizplus · Accepted Answer

Pictorial cues are more effective at generating recall and familiarity with a product, while verbal cues generate cognitive activity that encourages consumers to evaluate the advantages and disadvantages of a product.

________ Are More Effective at Generating Recall and Familiarity with a Product,whereas