The basis of ________,in which two brand names are featured on a single product,is to use another product's brand equity to enhance the primary brand's equity.
A) co-branding
B) vicarious learning
C) family branding
D) licensing
E) distributed learning

Question

Quizplus · Accepted Answer

Co-branding is the practice of using two brand names on a single product or service, where one brand's equity is used to enhance the other brand's equity. This is done to create a unique positioning, differentiate from competitors, or to appeal to a wider target audience.

The Basis of ________,In Which Two Brand Names Are Featured