According to Pavlovian theory,________.
A) learning can occur only when responses are overt
B) conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone
C) each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer
D) there is a limit to the amount of repetition that will aid retention
E) learning depends on the ability of individuals to generalize

Question

Quizplus · Accepted Answer

Pavlovian theory, also known as classical conditioning, involves pairing a neutral stimulus with an unconditioned stimulus that elicits a specific response. Over time, the neutral stimulus becomes a conditioned stimulus that elicits the same response even when presented alone. This is the basis of conditioned learning according to Pavlovian theory.

According to Pavlovian Theory,________