From a marketing perspective,the process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior is known as ________.
A) brand loyalty
B) brand equity
C) positive reinforcement
D) consumer learning
E) perceptual blocking

Question

Quizplus · Accepted Answer

Consumer learning is the process of acquiring knowledge and experience about a product, brand or service which influences their future purchase and consumption behavior. It helps to create loyal customers who are likely to continue to buy the products or services from a particular company.

From a Marketing Perspective,the Process by Which Individuals Acquire the Purchase