How receptive a person is to new experiences is known as ________.
A) consumer ethnocentrism
B) consumer innovativeness
C) consumer understanding
D) consumer perception
E) consumer materialism

Question

Quizplus · Accepted Answer

Consumer innovativeness refers to how receptive a person is to new experiences and new products. Consumer ethnocentrism refers to the preference for domestic products over foreign products. Consumer understanding refers to the ability of a consumer to comprehend information. Consumer perception refers to how a consumer perceives a product or brand. Consumer materialism refers to the importance a consumer places on material possessions. Of all these options, B is the best fit for the definition provided.

How Receptive a Person Is to New Experiences Is Known