The likelihood of a consumer accepting or rejecting foreign-made products is known as ________.
A) consumer ethnocentrism
B) consumer innovativeness
C) consumer understanding
D) consumer perception
E) consumer materialism

Question

Quizplus · Accepted Answer

Consumer ethnocentrism refers to the beliefs held by consumers about the appropriateness, indeed morality, of purchasing foreign-made products. It reflects a consumer's preference for or against foreign-made products, often based on nationalistic biases.

The Likelihood of a Consumer Accepting or Rejecting Foreign-Made Products