A college that decreases the number of courses it offers as a result of under-enrollment in in-depth courses by combining those in-depth courses into one single course is engaging in ________.
A) mass marketing
B) target marketing
C) countersegmentation
D) market segmentation
E) microsegmentation

Question

Quizplus · Accepted Answer

The college is engaging in countersegmentation, which is the opposite of market segmentation. Instead of dividing the market into smaller segments, they are combining courses to appeal to a larger audience. Mass marketing refers to a strategy where a company targets a large, undifferentiated market with a single product or service. Target marketing is a strategy where a company targets a specific segment of the market. Microsegmentation is a more precise form of market segmentation that divides the market into even smaller groups. None of these options accurately describe the situation described in the question.

A College That Decreases the Number of Courses It Offers