The attitudinal component of brand loyalty involves ________.
A) the frequency and consistency of buying a given brand
B) consumers' feelings of commitment to the brand
C) the benefits offered to consumers as a result of repeated purchase of a given brand
D) the trust consumers place on a given brand
E) how consumers evaluate the functional features of a product or brand

Question

Quizplus · Accepted Answer

The attitudinal component of brand loyalty involves consumers' feelings of commitment to the brand, which includes emotional attachment and identification with the brand, as well as trust and satisfaction with the brand. It is a measure of the strength of the consumer's connection to the brand, based on their beliefs and perceptions about the brand's quality, values, and benefits.

The Attitudinal Component of Brand Loyalty Involves ________