Some marketers target consumers who show no brand loyalty in the belief that they represent greater market potential than consumers who are brand loyal.Consumer innovators,often a prime target for new products,________.
A) tend not to be brand loyal
B) tend to be resistant to change
C) tend to have very limited resources
D) tend to be highly brand loyal
E) tend to be risk averse

Question

Quizplus · Accepted Answer

Consumer innovators are individuals who are willing to try out new and innovative products. They tend to be more experimental in their consumption behavior and are not tied down to any particular brand or product. Hence, they tend not to be brand loyal.

Some Marketers Target Consumers Who Show No Brand Loyalty in the Belief