Consumers' characteristics can be classed as either consumer-rooted or consumption-specific.In this context,consumption-specific features are attitudes and preferences toward specific products or buying situations.Examples of consumption-specific features include ________.
A) demographics, gender, and benefits wanted
B) usage rate, level of involvement and psychographics
C) personality traits, lifestyles, and family life cycle
D) education, usage situation, and social class
E) level of involvement, awareness of product alternatives, and benefits wanted

Question

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Consumption-specific features are attitudes and preferences toward specific products or buying situations. Examples of consumption-specific features include usage rate, level of involvement, and psychographics.

Consumers' Characteristics Can Be Classed as Either Consumer-Rooted or Consumption-Specific