The primary advantage of mass marketing is ________.
A) it costs less
B) it leads to wider customer satisfaction
C) it leads to the production of products that better meet the needs of individual segments of the market
D) it reaches more people
E) it more accurately describes the product being promoted
Correct Answer:
Verified
Q4: The _ of a product or service
Q5: Which of the following is most likely
Q6: The largest age segment in the U.S.population
Q6: Another term for psychographic characteristics is _.
A)
Q10: The fact that salsa outsells ketchup in
Q11: In reference to consumer characteristics,_ stem from
Q13: Consumers' characteristics can be classed as either
Q14: Traditionally, the _ has been the focus
Q14: Consumers' characteristics can be classed as either
Q15: Most marketers prefer to target consumer segments
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