Which of the following is most likely to successfully follow a mass-marketing strategy?
A) a company that produces personal computers
B) a company that runs a chain of discount grocery stores
C) a company that manufactures custom stereo equipment
D) a private university
E) a company that produces agricultural products
Correct Answer:
Verified
Q1: Age,gender,and education are bases of which of
Q2: In reference to consumer characteristics,_ can be
Q3: Consumers' characteristics can be classed as either
Q4: The _ of a product or service
Q6: The largest age segment in the U.S.population
Q9: The primary advantage of mass marketing is
Q10: The fact that salsa outsells ketchup in
Q11: In reference to consumer characteristics,_ stem from
Q14: Traditionally, the _ has been the focus
Q15: Most marketers prefer to target consumer segments
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