Consumers' characteristics can be classed as either consumer-rooted or consumption-specific.In this context,consumer-rooted features stem from the consumer's physical,social,and psychological characteristics.Examples of consumer-rooted features include ________.
A) demographics, gender, and benefits wanted
B) usage rate, level of involvement and psychographics
C) personality traits, lifestyles, and family life cycle
D) education, usage situation, and social class
E) level of involvement, awareness of product alternatives, and benefits wanted
Correct Answer:
Verified
Q6: Another term for psychographic characteristics is _.
A)
Q13: Consumers' characteristics can be classed as either
Q13: The process of dividing a market into
Q14: Consumers' characteristics can be classed as either
Q15: _ consist(s)of activities,interests,and opinions,which are mostly attitudes
Q16: When Henry Ford introduced the Model T,the
Q16: _ information is often the most accessible
Q20: Trends in the markets,such as shifts in
Q21: It is often stated that while _
Q22: In the VALS typology,thinkers are motivated by
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