It is often stated that while ________ determine consumers' need for products and the ability to buy them,________ and consumers' values explain buyers' purchase decisions and the choices they make within the buying options available to them.
A) benefit segmentation; demographics
B) demographics; psychographics
C) psychographics; benefit segmentation
D) psychographics; demographics
E) benefit segmentation; psychographics

Question

Quizplus · Accepted Answer

Demographics determine consumers' need for products and the ability to buy them, while psychographics and consumers' values explain buyers' purchase decisions and the choices they make within the buying options available to them.

It Is Often Stated That While ________ Determine Consumers' Need