As an advertiser, if you wanted to know about a magazine's readership-in the sense of who the readers are, including pass-along readers, and why they buy particular magazines-you would NOT use research data compiled by:
A)ABC.
B)Mediamark Research Inc. (MRI).
C)Simmons Market Research Bureau (SMRB).
D)Research on Publications (RoP).
E)MNI Business Network.

Question

Quizplus · Accepted Answer

The Audit Bureau of Circulations (ABC) focuses on verifying and auditing circulation numbers of publications, not on detailed readership profiles, including demographics or reasons for purchasing specific magazines.

As an Advertiser, If You Wanted to Know About a Magazine's