First and foremost, the advertising message in B2B has to be directed at:
A)its entertainment value.
B)its design and creativity.
C)profitability of the customer.
D)hyping features of the product.
E)the features desired by the end consumer.

Question

Quizplus · Accepted Answer

The profitability of the customer is the most important factor in B2B advertising, as companies are looking for products or services that will increase their own profits. While design, creativity, and features of the product may be important considerations, they are secondary to the potential impact on profitability. The end consumer is also not the primary focus in B2B advertising, as the customer is another business rather than individual consumers.

First and Foremost, the Advertising Message in B2B Has to Be