Compared to advertisers in consumer magazines, advertisers in business magazines are more interested in:
A)CPMs.
B)reach measures.
C)audience selectivity.
D)frequency.
E)profitability.

Question

Quizplus · Accepted Answer

Advertisers in business magazines are more interested in audience selectivity, as they are targeting a specific business audience with their advertisements. They are less concerned with reaching a large audience (reach measures) or repeated exposure (frequency), and instead prioritize finding the right audience for their message. While profitability is always important for advertisers, it is not necessarily unique to those in business magazines. CPMs (cost per thousand impressions) may still be a consideration, but again, the focus is on reaching the right audience rather than maximizing impressions.

Compared to Advertisers in Consumer Magazines, Advertisers in Business Magazines