If a company's aim is to make its own and competing products obsolete and serve customers who want state-of-the-art products and services, it is using a value discipline called ________.
A) overall cost leadership
B) product activation
C) product binning
D) product leadership
E) customer intimacy

Question

Quizplus · Accepted Answer

The value discipline of making its own and competing products obsolete and serving customers who want state-of-the-art products and services is product leadership. This strategy involves investing heavily in research and development to create products that outperform competitors and offer innovative features. Companies using this strategy focus on delivering cutting-edge technology and products in their market segment.

If a Company's Aim Is to Make Its Own and Competing