According to Michael Porter, what are three effective competitive positioning strategies?
A) middle-of-the-roaders, focus, and overall cost leadership
B) focus, differentiation, and middle-of-the-roaders
C) overall cost leadership, differentiation, and middle-of-the-roaders
D) overall cost leadership, differentiation, and focus
E) differentiation, market segmentation, and focus

Question

Quizplus · Accepted Answer

According to Michael Porter, the three effective competitive positioning strategies are overall cost leadership, differentiation, and focus. Option D aligns with this framework. Option A is incorrect as middle-of-the-roaders is not a strategy outlined by Porter. Option B is incorrect as it only includes two of the three strategies mentioned by Porter. Option C is incorrect as market segmentation is not a strategy outlined by Porter.

According to Michael Porter, What Are Three Effective Competitive Positioning