In an attempt to set the company apart from its competitors, Central Parcel Service (CPS) has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is being used by CPS?
A) buzz marketing
B) corporate logos
C) corporate identity materials
D) product publicity
E) public service materials

Question

Quizplus · Accepted Answer

CPS is using corporate identity materials as a public relations tool by implementing a distinct visual identity through their uniforms and trucks to differentiate their brand from competitors.

In an Attempt to Set the Company Apart from Its