Steps involved in determining when and how to use product public relations include ________, choosing the PR message and media, implementing the PR plan, and evaluating the results, plus integrating with the full marketing communications effort.
A) defining the budget
B) hiring the media creators
C) collecting feedback
D) setting PR objectives
E) determining the messenger

Question

Quizplus · Accepted Answer

The steps involved in determining when and how to use product public relations include defining the PR objectives. This is the first step in creating a PR plan and setting measurable goals that align with the overall marketing strategy. The other steps listed (choosing the PR message and media, implementing the PR plan, evaluating results, and integrating with marketing communications efforts) all follow from the definition of clear objectives. Budgeting and hiring media creators may also be part of the process, but these tasks are usually addressed after the objectives have been established. Collecting feedback and determining the messenger are also important components of a PR campaign, but they are typically included in the implementation and evaluation phases.

Steps Involved in Determining When and How to Use Product