After creating a message strategy statement, the advertiser must develop a compelling ________ that will bring the message strategy to life in a distinctive and memorable way.
A) creative concept
B) customer strategy
C) customer benefit
D) execution style
E) media vehicle

Question

Quizplus · Accepted Answer

A creative concept is the best fit for the given statement as it refers to the overarching idea or theme that will convey the message strategy in a distinct and memorable manner. It includes the overall design, tone, and messaging that will be used across various media vehicles to create a cohesive and effective advertising campaign. The other options do not encompass the full scope of bringing a message strategy to life through advertising.

After Creating a Message Strategy Statement, the Advertiser Must Develop