The first step in creating effective advertising messages is ________.
A) selecting specific media vehicles
B) planning a message strategy
C) determining return on advertising investment
D) choosing media timing
E) executing the message

Question

Quizplus · Accepted Answer

Planning a message strategy is the first and most important step in creating effective advertising messages. It involves identifying the target audience, deciding on the key message, selecting an appropriate message format and tone, and determining the best media for delivering the message. Only after the message strategy is planned can the other steps (selecting media vehicles, choosing media timing, and executing the message) be effectively implemented. Determining return on advertising investment is important, but it typically comes later in the process.

The First Step in Creating Effective Advertising Messages Is ________