In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________.
A) integrating
B) reciprocating
C) acknowledging
D) decoding
E) coordinating

Question

Quizplus · Accepted Answer

Decoding is the process in which the receiver assigns meaning to the symbols encoded by the company in its advertisements. The receiver interprets the message according to his/her own understanding, experiences, and perceptions.

In a Communication Process, a Receiver Assigns Meaning to the Symbols