In order to avoid shortsightedness, today marketers are moving toward viewing communications as managing the ________.
A) organizational culture
B) nonpersonal communication channels
C) word-of-mouth influence
D) ongoing customer relationships with the company
E) product life cycle

Question

Quizplus · Accepted Answer

Today, marketers are moving towards managing ongoing customer relationships with the company in order to avoid shortsightedness. This means that they are focusing on long-term strategies that take into account the lifetime value of customers, rather than just short-term gains from individual transactions. By nurturing relationships with customers and creating positive experiences, marketers can improve retention rates and increase customer loyalty. This approach acknowledges the importance of nonpersonal communication channels, word-of-mouth influence, and organizational culture in maintaining customer relationships over time.

In Order to Avoid Shortsightedness, Today Marketers Are Moving Toward