A consumer is reading a magazine with an advertisement, but due to a loud sound he is distracted from reading the advertisement and is not able to grasp its key points. In the context of the communication process, this unplanned static or distortion is called ________.
A) noise
B) encoding
C) feedback
D) response
E) decoding

Question

Quizplus · Accepted Answer

In the communication process, noise refers to any unplanned static or distortion that interferes with the transmission and reception of messages. In this scenario, the loud sound is causing noise and making it difficult for the consumer to understand the advertisement.

A Consumer Is Reading a Magazine with an Advertisement, but Due