
In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.
Correct Answer:
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Q21: Producers use intermediaries because they create greater
Q22: It is more efficient for a company
Q23: Which of the following is an indirect
Q24: The number of products supplied indicates the
Q25: The greater the number of channel levels
Q27: Which of the following is an example
Q28: Downstream marketing channel partners, such as wholesalers
Q29: What are the key functions that members
Q30: Which of the following is a type
Q31: How do intermediaries add value to a
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