The greater the number of channel levels in a marketing channel, the ________.
A) less distance between producer and end-consumer
B) greater the channel complexity
C) less time it takes for products to reach end-consumers
D) greater the control producers have over the distribution of their products
E) greater the control producers have over the demand of their products

Question

Quizplus · Accepted Answer

The greater the number of channel levels in a marketing channel, the greater the channel complexity. This is because each level adds an intermediary through which the product must pass, potentially increasing costs, time, and coordination challenges.

The Greater the Number of Channel Levels in a Marketing