Which of the following is an example of an indirect marketing channel?
A) June Bride, which sells bridal gowns via its click-to-order online catalogs
B) Farmer Brown, who delivers fresh milk from his dairy to customers every morning
C) Wine & Dine, which sells its picnic baskets to select novelty stores across the country
D) Lifebelt Insurance, which sells life insurance through its door-to-door salespeople
E) Rhonda's Rental, which rents cars to people for the day

Question

Quizplus · Accepted Answer

Wine & Dine sells its products to select novelty stores across the country, rather than directly to consumers. This is an example of an indirect marketing channel.

Which of the Following Is an Example of an Indirect