________ is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations.
A) Mass marketing
B) Trigger-based marketing
C) Differentiated marketing
D) Concentrated marketing
E) Micromarketing

Question

Quizplus · Accepted Answer

Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. It involves gathering data on individual customer preferences and behavior and using that information to create targeted marketing campaigns. Micromarketing is becoming increasingly common as companies seek more personalized and efficient ways to reach consumers in a crowded marketplace.

________ Is the Practice of Tailoring Products and Marketing Programs