Why do companies opt for market segmentation?
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Q77: Briefly describe geographic segmentation.
Q78: Marketers usually limit their segmentation analysis to
Q79: Demographic segmentation divides buyers into segments based
Q80: Psychographic segmentation divides buyers into different segments
Q81: A segment is less attractive if it
Q83: Which of the following is LEAST relevant
Q84: _ marketing tailors brands and promotions to
Q85: _ is the practice of tailoring products
Q86: Sanguine Services is a small company that
Q87: Market targeting is _.
A) arranging for a
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