Demographic segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.

Name: Demographic segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Demographic segmentation divides buyers into segments based on factors such as age, income, gender, education, occupation, etc. Knowledge, attitudes, uses or responses would be classified under psychographic segmentation.

Demographic Segmentation Divides Buyers into Segments Based on Their Knowledge