Several structural factors affect long-run segment attractiveness. These include all of the following EXCEPT ________.
A) easy entry by new competitors
B) the segment does not match the company's long-run objectives
C) strong and aggressive competitors
D) many substitute products
E) power of buyers

Question

Quizplus · Accepted Answer

The segment not matching the company's long-run objectives is not a structural factor affecting segment attractiveness; it is more related to strategic alignment with company goals.

Several Structural Factors Affect Long-Run Segment Attractiveness