Which of the following is least likely to be a tool used by small businesses?
A) observation of customers and potential customers
B) online product and service review sites
C) purchasing data from Nielsen or U.S. Yankelovich MONITOR
D) informal surveys using small convenience samples
E) competitor and customer web, mobile, and social media sites

Question

Quizplus · Accepted Answer

Small businesses may not have the financial resources to purchase data from expensive research companies like Nielsen or U.S. Yankelovich MONITOR. This tool is more commonly used by larger businesses with bigger budgets.

Which of the Following Is Least Likely to Be a Tool