Which of the following is most likely true about international research?
A) The availability of good secondary data makes international research rewarding.
B) The costs of conducting international research are much higher than the benefits offered.
C) Technology enables customer responses to be translated quickly and accurately.
D) Costly international research is necessary if firms want to succeed in foreign markets.
E) Interpretations of data are fairly consistent among different countries.

Question

Quizplus · Accepted Answer

Costly international research is necessary if firms want to succeed in foreign markets.

Which of the Following Is Most Likely True About International