Which of the following designates the vehicles,specific publications or programs,and insertion dates of advertising?
A)advertising plan
B)media schedule
C)promotion strategy
D)ad outline

Question

Quizplus · Accepted Answer

A media schedule designates the vehicles (or types of media), specific publications or programs, and insertion dates of advertising. It outlines the plan for getting the message out to the target audience through various channels. The other options - advertising plan, promotion strategy, and ad outline - may be components of a larger marketing plan, but do not specifically refer to the scheduling of media placements.

Which of the Following Designates the Vehicles,specific Publications or Programs,and