Which of the following is a qualitative factor that should be present during media selection?
A)how well the program is liked by potential consumers
B)the kind of noise filtration system used by the network
C)the clarity of the picture
D)whether the medium is satellite- or cable-based

Question

Quizplus · Accepted Answer

Qualitative factors pertain to subjective elements such as preferences, perceptions, and attitudes. The likability of a program by potential consumers is a subjective factor that influences their level of engagement and receptiveness to the media message. The other options (B, C, and D) are technical specifications of the media delivery system, which are objective and operational factors.

Which of the Following Is a Qualitative Factor That Should