What is candy manufacturer determining when it decides how much space and/or time will be placed in each advertising medium that the company wants to use?
A)its marketing mix
B)its media mix
C)its promotional objective
D)its reach objectives

Question

Quizplus · Accepted Answer

The media mix is the combination of media to be used and the volume of advertising that will be conducted among the various media vehicles.

What Is Candy Manufacturer Determining When It Decides How Much