Which of the following is usually NOT used as a basis used for making media mix decisions?
A)media schedule
B)cost per thousand
C)frequency
D)audience selectivity

Name: Which of the following is usually NOT used as a basis used for making media mix decisions? A)media schedule B)cost per thousand C)frequency D)audience selectivity
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Question

Quizplus · Accepted Answer

The media schedule will be the result after the media mix decisions are made,based on the other four factors.

Which of the Following Is Usually NOT Used as a Basis