Which of the following measures the number of different target consumers who are exposed to a commercial at least once?
A)noise level
B)frequency
C)reach
D)cost per contact

Question

Quizplus · Accepted Answer

Reach measures the number of different target consumers who are exposed to a commercial at least once. Noise level refers to the amount of distraction in the environment that can interfere with the message being communicated. Frequency indicates the number of times a consumer is exposed to a particular message. Cost per contact refers to the total cost involved in a particular media vehicle reaching one member of the target audience.

Which of the Following Measures the Number of Different Target