Creative work in an advertising campaign cannot be completed without knowing which message channel will be used to convey the message to the target market. What is the message channel?
A)the medium
B)the product network
C)the attribute
D)the appeal

Question

Quizplus · Accepted Answer

The message channel refers to the medium through which the message will be communicated to the target audience. It could include television, radio, print, online, outdoor advertising, etc. The choice of message channel depends on factors such as the target audience, the budget, the nature of the product, and the campaign objectives.

Creative Work in an Advertising Campaign Cannot Be Completed Without