Why are advertisers looking to alternative media to advertise their products?
A)guaranteed profits
B)maximum advertising exposure
C)to cut through the clutter of traditional media
D)to minimize problems associated with reach

Question

Quizplus · Accepted Answer

Advertisers are looking to alternative media like social media, content marketing, influencer marketing, and experiential marketing to cut through the clutter of traditional media. Traditional media like TV, radio, and newspapers are filled with advertisements making it harder to reach the audience. Alternative media offers a unique way of reaching consumers by creating a personalized experience that can increase engagement and build brand loyalty.

Why Are Advertisers Looking to Alternative Media to Advertise Their