Which of the following statements best describes the selection of media for advertising?
A)Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
B)The media selection is typically unrelated to the advertising objectives.
C)The appeal and executional style of the ad strongly affect the media selection.
D)Creative work is finished before the media are selected.

Question

Quizplus · Accepted Answer

The media selection depends on the appeal and executional style of the ad. Each advertising medium has different strengths and weaknesses and advertisers need to consider which medium will best reach their target audience based on the creative style and objectives of the ad.

Which of the Following Statements Best Describes the Selection of Media