Question 1

Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-When Delphi-Grundig,a manufacturer of state-of-the-art car radios,decided to expand its marketing efforts into countries in which its products are not currently available,it did not have the time or resources to spend on developing new channels of distribution.What should Delphi-Grundig consider using?

Accepted Answer

Strategic channel alliances use another manufacturer's already established channel and are used when the creation of marketing channel relationships may be expensive and time consuming.

Question 2

Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-Which of the following statements best describes supply chain management?

Accepted Answer

Supply chain management is customer driven.Outsourcing is one option for supply chain managers.Supply chain management balances the costs of the supply chain with the level of service demands by customers;thus,customers may not get the maximum level of service.

Question 3

Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-Which of the following best describes supply chain management?

Accepted Answer

The answer of Selfridges is the second-largest department store in...

Question 4

When the new father left the maternity ward to find something to eat,he was surprised to see he could buy McDonald's fast food in the hospital dining room.What is McDonald's utilizing?

Accepted Answer

McDonald's is utilizing a nontraditional channel by having a location within the hospital dining room. This is not a typical location for a fast food chain, making it a nontraditional channel.

Question 5

Peachtree Windows has no windows in inventory waiting for someone to order them.It does not make a window until it is ordered.It is able to make 27,000 different window configurations.
-Refer to Peachtree Windows.The company promises delivery in five working days because of the excellent relationships it has established with its suppliers.What does this partnering relationship that Peachtree Windows has established with its suppliers and contractors indicate the use of?

Accepted Answer

Supply chain management coordinates and integrates all the activities from raw materials to product consumption.

Question 6

Which type of distribution is aimed at maximum market coverage and is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them?

Accepted Answer

Intensive distribution is aimed at maximum market coverage, meaning that the product is available in as many outlets as possible to reach as many potential customers as possible. This strategy is often used for convenience goods and supplies that customers expect to find readily available in any retail outlet (such as soft drinks or snack foods). Selective franchising and exclusive distribution are opposite strategies that focus on limiting the number of outlets that can sell a particular product, while channel franchising involves creating a network of outlets that are owned and managed by the same organization.

Question 7

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Company.If,in choosing its channel,Canesta is most concerned about supplying the number of consumers who have expressed interest in such a device,what will its choice of channels largely be influenced by?

Accepted Answer

The size of the demand and the type of consumers are market factors.

Question 8

Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-Refer to Selfridges.In choosing a channel of distribution,Selfridges more than likely relied on which of the following?

Accepted Answer

Market factors include customer considerations.Customers of Selfridges anticipate great product width and depth.

Question 9

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Company.If,in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,what will its choice of channels largely be influenced by?

Accepted Answer

Financial,managerial,and marketing issues are producer factors.

Question 10

Peachtree Windows has no windows in inventory waiting for someone to order them.It does not make a window until it is ordered.It is able to make 27,000 different window configurations.
-Which of the following statements best illustrates how market factors affect channel decisions?

Accepted Answer

Generally,a very large market requires more intermediaries,including wholesalers and retailers.

Question 11

Which of the following use another manufacturer's already established channel and are used most often when the creation of marketing channel relationships may be expensive and time consuming?

Accepted Answer

Strategic channel alliances involve partnering with another manufacturer to utilize their established channel of distribution. This is often a more efficient and cost-effective option for companies looking to expand their reach without investing in creating their own marketing channels. Relationship channels, reverse channels, and multiple distribution alliances do not specifically involve partnering with another manufacturer's existing distribution channels.

Question 12

Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-Which of the following coordinates and integrates all of the activities performed by channel members into a seamless process,from the source to the point of consumption,resulting in enhanced customer and economic value?

Accepted Answer

Supply chain management involves coordinating and integrating all activities performed by channel members into a seamless process, from the source to the point of consumption, to enhance customer and economic value. This includes activities such as materials handling and physical distribution, but encompasses a broader scope of managing the entire supply chain.

Question 13

Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-Refer to Selfridges.What are Selfridges and House of Frasier engaged in?

Accepted Answer

A strategic channel alliance is a cooperative agreement between businesses to use each other's already established distribution channels.

Question 14

Peachtree Windows has no windows in inventory waiting for someone to order them.It does not make a window until it is ordered.It is able to make 27,000 different window configurations.
-Refer to Peachtree Windows.The company will make special adjustments to these configurations if there is a request for modifications as long as the modifications meet the company's exacting safety requirements.What does Peachtree Window engage in?

Accepted Answer

Mass customization is a production method whereby products are not made until an order is placed by the customer;products are made to the customer's specifications.

Question 15

The Hudson Bay Company distributes furniture,television sets,silverware,clothing and more throughout Canada.Which type of distribution does The Bay use?

Accepted Answer

Multiple distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.

Question 16

Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-Cambridge Research & Instrumentation,Inc. ,a pioneer of liquid crystal-based imaging solutions,and Hinds Instruments,a leading developer of advanced birefringence measurement solutions,have announced that Hinds,with its considerable experience serving the advanced applications segment of this market,will distribute Cambridge's highly regarded imaging technology.What will the two companies engage in?

Accepted Answer

A strategic channel alliance is a cooperative agreement between businesses to use each other's already established distribution channels.

Question 17

When Blockbuster decided to establish Radio Shack stores within its existing stores,it seemed like a "marriage made in heaven" between a DVD rental chain known for frequent,loyal shoppers and one of the most identifiable consumer electronics retail brands.What was this an example of?

Accepted Answer

The answer of When Blockbuster decided to establish Radio Shack...

Question 18

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Company.If,in choosing its channel,Canesta is most concerned about the life cycle of the device,what will its choice of channels largely be influenced by?

Accepted Answer

Stage of the product life cycle is a product factor.

Question 19

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Company.What level of distribution intensity should the company use?

Accepted Answer

Screening dealers will promote a quality image for the product.Price is also a factor in its level of distribution intensity.It is not a convenience good.

Question 20

Peachtree Windows has no windows in inventory waiting for someone to order them.It does not make a window until it is ordered.It is able to make 27,000 different window configurations.
-A large automotive after-market business wanted to improve its current situation,which is characterized by excessive inventory,incomplete information,high logistics costs,slow reactions to environmental change,and lost profits at the retail level.Would supply chain management be of any help to the business?

Accepted Answer

The correct answer contains the definition of supply chain management.

Quiz 12: Marketing Channels and Supply Chain Management

Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers. -Which of the following best describes supply chain management?

When the new father left the maternity ward to find something to eat,he was surprised to see he could buy McDonald's fast food in the hospital dining room.What is McDonald's utilizing?

Which type of distribution is aimed at maximum market coverage and is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them?

Peachtree Windows has no windows in inventory waiting for someone to order them.It does not make a window until it is ordered.It is able to make 27,000 different window configurations. -Which of the following statements best illustrates how market factors affect channel decisions?

Which of the following use another manufacturer's already established channel and are used most often when the creation of marketing channel relationships may be expensive and time consuming?

The Hudson Bay Company distributes furniture,television sets,silverware,clothing and more throughout Canada.Which type of distribution does The Bay use?

When Blockbuster decided to establish Radio Shack stores within its existing stores,it seemed like a "marriage made in heaven" between a DVD rental chain known for frequent,loyal shoppers and one of the most identifiable consumer electronics retail brands.What was this an example of?