Question 1

For years,the Lacoste brand of clothing has targeted 40-something male consumers.Today,it targets both male and female fashion-conscious consumers in their 20s with everything from moon boots to shearling coats.Which strategy is being implemented?

Accepted Answer

One way to create innovative products is to target new markets through repositioning.

Question 2

What is the term for new-to-the-world products,where the product category itself is new?

Accepted Answer

Discontinuous innovations refer to entirely new products that create new markets and change the way things are done. These products are not simply improvements on existing products but represent a radical shift in the market. Therefore, they are also often referred to as new-to-the-world products. Other options like moderate innovations, slow-diffusing products, and venture products do not accurately describe this type of product category.

Question 3

The maker of Kandoo has added Kandoo Baby Wipes to its product line.Is this a new product?

Accepted Answer

An addition to the existing product line is considered a new product by marketers.

Question 4

When an existing product is targeted toward new market segments it is classified as which of the following?

Accepted Answer

Repositioning refers to targeting existing products to new market segments, which involves changing the positioning, messaging, or target audience of the product. Brainstorming is a creative process of generating new ideas, screening involves evaluating potential ideas or products, and reciprocity is a social psychology principle where people feel the need to reciprocate favors or gifts.

Question 5

What is a process where a group thinks of as many ways to vary a product or solve a problem as possible without considering the practicality of the ideas?

Accepted Answer

The process described is brainstorming, which encourages a free flow of ideas without judging or rejecting them initially. Practicality is not considered during brainstorming. Screening involves evaluating and selecting the most feasible ideas. A focus-group interview involves collecting feedback from a specific group of people. Diffusion refers to the spread of a new idea or innovation.

Question 6

When General Mills changed the formula for its Oatmeal Crisp cereal,it added ingredients to reduce the risk of high blood pressure,to lower cholesterol,and to reduce the risk of stroke,thus providing greater value to the consumer.Since it was not trying to reach a new target market,which new product strategy was General Mills using?

Accepted Answer

General Mills improved an existing product.

Question 7

Satek has developed a wireless speaker that sits unobtrusively on a desktop.The tiny,yet strong twin speakers use Bluetooth to stream music directly from your PC or MP3 player.How would this small Satek wireless speaker,which is radically different from anything currently on the market,be classified?

Accepted Answer

New-to-the-world products,where the product category itself is new,are also called discontinuous innovations.

Question 8

What links the new-product development process with the objectives of the marketing department,business unit,and corporation?

Accepted Answer

The new-product strategy links the new-product development process with the objectives of the marketing department, business unit, and corporation by ensuring that the development of new products aligns with the overall strategic goals and objectives of the organization.

Question 9

Which of the following goes one step further than applied research by converting new technology applications into marketable products?

Accepted Answer

Product development goes one step further than applied research by converting new technology applications into marketable products. Basic research focuses on fundamental scientific principles, while product modification involves making adjustments to existing products. Marketing development focuses on promoting and advertising products to consumers.

Question 10

Marketers consider which of the following as an example of a new product?

Accepted Answer

All these are new products except the new model year with no other changes than the date.

Question 11

According to the text,what should be used to determine whether a company has a balanced portfolio of products and,if not,what new-product ideas are needed to offset the imbalance?

Accepted Answer

According to the text, outside consultants should be used to determine whether a company has a balanced portfolio of products and to identify new-product ideas to offset any imbalance.

Question 12

In its early years of operation,MGP Ingredients,Inc. ,sold ethanol and animal feed.A steep drop in its sales led the company to focus on developing the first low-carb wheat proteins and starches.What would these low-carb products be an example of?

Accepted Answer

New product lines are defined as products that a firm has not previously offered.

Question 13

Oakley,a manufacturer of protective eyewear for various kinds of sports,has introduced sunglasses that play music.The glasses weigh a little over a pound and can hold up to 120 songs.What are these sunglasses an example of?

Accepted Answer

The new sunglasses supplement the firm's established product line.

Question 14

When the manufacturer of L'Oreal shampoo introduced shampoos designed specifically to appeal to preteens,which of the following best describes the product?

Accepted Answer

New products can be improvements or revisions of existing products.

Question 15

Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates.The week after the compound was invented,a group of the firm's employees got together and listed ways the product might be used.What is this an example of?

Accepted Answer

Brainstorming is a process where a group thinks of as many ways to vary a product or solve a problem as possible without considering the practicality of the ideas.

Question 16

What is the first stage of the new-product development process?

Accepted Answer

New-product strategy is the first subset of the organization's new-product development plan.It specifies what roles new products play in the organization's overall plan and describes goals.

Question 17

Victorinox has long manufactured Swiss Army knives.As a result of the attacks on the United States on 9/11 and resulting changes in airline security policies,the company experienced a decline of 30 percent in its sales.To compensate for this loss of sales,Victorinox developed a line of upscale Swiss Army watches.The Swiss Army brand gave the company credibility over other watch manufacturers and allowed the company to continue targeting sports-minded males between the ages of 18 and 35.Which strategies did Victorinox use to create new products?

Accepted Answer

It is offering watches,which it had not done prior to 9/11.

Question 18

Which of the following is NOT a likely source for new-product ideas?

Accepted Answer

Customers,employees,distributors,and competitors are interacting with the marketplace and may have ideas for goods to serve customer needs.The bank from which the company gets its debt financing is the least likely alternative here.

Question 19

When Glade brand air freshener began marketing a clean linen-scented air spray,how could the action be classified?

Accepted Answer

These are new products that supplement,not replace,a firm's established line.

Question 20

A new-product strategy can be best described by which of the following?.

Accepted Answer

A new-product strategy links the new-product development process with the objectives of the marketing department, the business unit, and the corporation. It outlines how new products will fit into the overall marketing and corporate strategy, taking into account market opportunities, competition, and resources available. It helps to ensure that new products are developed and launched in a way that supports the organization's objectives and contributes to long-term success. B, C, and D are not accurate descriptions of a new-product strategy.

Quiz 10: Developing and Managing Products