Question 1

Procter and Gamble (P&G)manufactures Dawn dishwashing liquid.What can P&G expand by adding Dawn Direct Foam dishwashing liquid?
A)the brand's line width
B)the brand's depth
C)the brand's mix width
D)the brand's line depth

Accepted Answer

Product line depth is the number of product items in a product line.

Question 2

Most people recognize Butterball as a brand of turkey,but Butterball brand is also found on fresh turkey breast cuts;turkey sausages;ground turkey;lunchmeat cold cuts;fresh marinated bone-in,boneless,and whole chicken;frozen chicken products;and Butterball stuffing and gravy mixes.
-Refer to Butterball.What is this grouping or called?
A)marketing equity
B)product line
C)product mix
D)line depth

Accepted Answer

An organization's product mix includes all of the products that it sells.

Question 3

There are a number of detergents marketed under the Tide brand including detergent with and without fabric softener,with and without bleach,with various pleasing smells,and fragrance-free.What is the large variety of detergents marketed under the Tide brand an example of?
A)a marketing mix
B)a product line
C)a product mix
D)a merchandise line

Accepted Answer

A product line is a group of closely related products.

Question 4

Ever since Martin saw his first Bianchi EV3 Carbon Centaur Road Bike,he has wanted to purchase one,but he could not afford its $2,500 price tag.He has conducted extensive research on Bianchi bicycles and learned nothing that changed his mind about the bike's superiority.Finally,at age 35,he has achieved the income level to be able to purchase one.For Martin,which type of product is the Bianchi bike?
A)specialty
B)consumer
C)convenience
D)business

Accepted Answer

The fact that Martin did not consider another brand shows the bike is a specialty product.

Question 5

Which of the following is an example of a product modification?
A)lowering the price of textbooks
B)dropping a product from the product line
C)changing the colour of a laundry detergent
D)changing the amount of management time spent overseeing production

Accepted Answer

Product modification entails changing one or more of a product's characteristics.

Question 6

George Weston Limited,a Canadian food processing and distribution company,is one of the world's largest producers of breads.
-Refer to George Weston Limited.The company also owns and operates a pulp and paper processing company,a major Canadian dairy,and a sugar refinery.What do these organizations provide Weston in terms of its product?
A)line height
B)line consistency
C)mix width
D)line depth

Accepted Answer

Product mix width refers to the number of different product lines that an organization offers for sale.

Question 7

Which type of products are searched for extensively,do not have acceptable substitutes,may be quite expensive,and often have limited distribution?
A)exclusive shopping
B)homogeneous convenience
C)branded shopping
D)specialty convenience

Accepted Answer

Specialty convenience products are highly searched for and have limited substitutes or alternatives. They are often expensive, and distribution is often limited due to the exclusivity of the product. Examples of specialty convenience products include luxury watches, high-end perfumes, and other exclusive items.

Question 8

Along with soft drinks,Cadbury-Schweppes also markets Dentyne gum,Sour Patch Kids candy,and Mott's apple juice.What is this is an abbreviated listing of?
A)the company's customer mix
B)the company's product depth
C)the company's product mix
D)the company's line depth

Accepted Answer

An organization's product mix includes all of the products that it sells.

Question 9

Michelin has developed a new tire that will keep rolling smoothly for up to 190 kilometres after it has been punctured.
-Refer to Michelin.To leave her neighbourhood,Keisha has to drive through a construction area that is riddled with metal pieces and nails with the potential to puncture her tires.She got another flat tire just yesterday.The flat caused her to miss an important appointment with a prospective customer.Keisha does not know about Michelin's new tires.For Keisha,what type of product are Michelin PAX tires?
A)heterogeneous shopping
B)specialty
C)unsought
D)exclusive

Accepted Answer

New products are often examples of unsought products until promotion reveals their existence.

Question 10

Which products are not known about or not actively searched for by consumers,and require aggressive personal selling and highly persuasive advertising?
A)hidden
B)specialty
C)equity
D)unsought

Accepted Answer

Unsought products are those that consumers may not actively search for or be aware of, and may require aggressive personal selling and highly persuasive advertising to generate demand. Hidden products typically refer to niche or hard-to-find products, specialty products are those with unique features or qualities that appeal to a specific segment of consumers, and equity products are those with strong brand recognition and customer loyalty.

Question 11

Unsought products can be best described as which of the following?
A)Products consumers purchase when they see them in a convenient location.
B)Products consumers don't know about or don't actively look for.
C)That require only reminder advertising to be successful.
D)That require little or no decision making by the buyer.

Accepted Answer

Unsought products are products that consumers do not actively look for or know about. These products usually require more advertising efforts and persuasion to create a demand or interest in the market. The other options, such as convenient location, reminder advertising, and little decision-making, do not accurately describe unsought products.

Question 12

Most people under the age of 25 have a strong belief in their own personal invincibility.An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as which type of product?
A)heterogeneous shopping
B)specialty
C)unsought
D)relationship

Accepted Answer

The buyer does not actively seek to buy this product.

Question 13

Most people recognize Butterball as a brand of turkey,but Butterball brand is also found on fresh turkey breast cuts;turkey sausages;ground turkey;lunchmeat cold cuts;fresh marinated bone-in,boneless,and whole chicken;frozen chicken products;and Butterball stuffing and gravy mixes.
-Refer to Butterball.Which type of branding does Butterball use?
A)dealer branding
B)brand grouping
C)family branding
D)cobranding

Accepted Answer

Family branding refers to the strategy of marketing several different products under the same brand name.

Question 14

How can product mix width be defined?
A)as the number of different product categories found within an industry
B)as the average number of products within each product line in the company
C)as the average number of products offered by the company
D)as the number of different product lines an organization offers for sale

Accepted Answer

Product mix width refers to the number of different product lines that an organization offers for sale. It is a measure of the variety of products being offered by a company. Option A refers to industry-wide categories, while option B refers to the average number of products within each line, and option C refers to the total number of products offered, which are not the same as product mix width.

Question 15

When deciding on distribution plans for specialty products,what do companies generally ensure?
A)These items are distributed only as private brands.
B)These items are distributed in a large number of stores in a geographic area.
C)These items are distributed to only a few stores in the geographic area.
D)These items are distributed to a considerable number of stores in a specific region.

Accepted Answer

Specialty products are searched for extensively,and substitutes are not acceptable.These products may be quite expensive,and often distribution is limited.

Question 16

George Weston Limited,a Canadian food processing and distribution company,is one of the world's largest producers of breads.
-Refer to George Weston Limited.The company owns the Wonder bread brand.When Weston introduced whole grain white bread,which gives kids the bread texture and colour they recognize and love and parents the vitamins they want for their children,what was it an example of?
A)product line mix
B)quality mix
C)aesthetics modification
D)functional modification

Accepted Answer

Functional modification is a change in a product's versatility or effectiveness.

Question 17

A product line is a group of products that are closely related for which of the following reasons?
A)Products share the same product managers.
B)Products all function in a similar manner and provide similar benefits.
C)The same company developed the idea for each product.
D)Products are all sold under the same brand name.

Accepted Answer

A product line is a group of closely related products offered by the organization that basically perform the same tasks and provide the same benefits.

Question 18

One of the most expensive brands of shoes for mountain climbing is the Anasazi brand.Many climbers believe it to be the safest brand made.People who want to buy the safest climbing shoes available will accept no other brand of shoe even though there are several other manufacturers of climbing shoes.Which type of product are Anasazi brand climbing shoes?
A)heterogeneous shopping
B)specialty goods
C)homogeneous shopping
D)convenience goods

Accepted Answer

Anasazi brand shoes are expensive,and no substitutes are acceptable.

Question 19

The most expensive refrigerator in the world is the Sub-Zero brand.Many consumers believe it to be the best brand made.For people who insist on having the best kitchen money can buy and will accept no less,the Sub-Zero refrigerator is an example of which type of product?
A)heterogeneous shopping
B)specialty item
C)homogeneous shopping
D)exclusive item

Accepted Answer

Sub-Zero refrigerators are expensive,and no substitutes are acceptable.

Question 20

Michelin has developed a new tire that will keep rolling smoothly for up to 190 kilometres after it has been punctured.
-Refer to Michelin.What sort of modification has Michelin made to its tires?
A)implied
B)functional
C)adaptive
D)aesthetic

Accepted Answer

The tire is more effective because it can be driven on following a puncture.

Quiz 9: Product Concepts

Procter and Gamble (P&G) manufactures Dawn dishwashing liquid.What can P&G expand by adding Dawn Direct Foam dishwashing liquid?

There are a number of detergents marketed under the Tide brand including detergent with and without fabric softener,with and without bleach,with various pleasing smells,and fragrance-free.What is the large variety of detergents marketed under the Tide brand an example of?

Which of the following is an example of a product modification?

Which type of products are searched for extensively,do not have acceptable substitutes,may be quite expensive,and often have limited distribution?

Along with soft drinks,Cadbury-Schweppes also markets Dentyne gum,Sour Patch Kids candy,and Mott's apple juice.What is this is an abbreviated listing of?

Which products are not known about or not actively searched for by consumers,and require aggressive personal selling and highly persuasive advertising?

Unsought products can be best described as which of the following?

Most people under the age of 25 have a strong belief in their own personal invincibility.An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as which type of product?

How can product mix width be defined?

When deciding on distribution plans for specialty products,what do companies generally ensure?

A product line is a group of products that are closely related for which of the following reasons?

The most expensive refrigerator in the world is the Sub-Zero brand.Many consumers believe it to be the best brand made.For people who insist on having the best kitchen money can buy and will accept no less,the Sub-Zero refrigerator is an example of which type of product?

Michelin has developed a new tire that will keep rolling smoothly for up to 190 kilometres after it has been punctured. -Refer to Michelin.What sort of modification has Michelin made to its tires?