Which of the following uses a past set of occurrences to predict the likelihood that some other occurrence,such as a response or purchase,will take place in the future?
A)customer manipulation
B)predictive modelling
C)data mining
D)lifetime value analysis

Question

Quizplus · Accepted Answer

Predictive modelling specifically involves using past data to make predictions about future events. Customer manipulation, data mining, and lifetime value analysis all involve the use of data in some way, but they do not necessarily involve making predictions based on past events.

Which of the Following Uses a Past Set of Occurrences