Which of the following techniques used to analyze marketing databases considers whether a customer has made a purchase recently as well as how often that customer makes a purchase?
A)recency-frequency-monetary analysis
B)predictive modelling
C)data mining
D)lifetime value analysis

Question

Quizplus · Accepted Answer

Recency-frequency-monetary analysis (RFM analysis) considers the recency (how recently a customer has made a purchase), frequency (how often a customer makes a purchase), and monetary value (how much a customer spends) to segment customers and target them with personalized marketing strategies.

Which of the Following Techniques Used to Analyze Marketing Databases