What would an online retailer use to discover that customers who purchase flannel sheets also have a high probability of purchasing all-natural Christmas wreaths, if the opportunity is made available?
A)knowledge interpretation
B)systems management
C)data mining
D)information extraction

Question

Quizplus · Accepted Answer

Data mining is the process of analyzing data from different perspectives and summarizing it into useful information, such as customer patterns and behaviors. In this case, the online retailer would use data mining to identify patterns and relationships between customers who purchase flannel sheets and those who also purchase all-natural Christmas wreaths. By analyzing this information, the retailer can make targeted recommendations and promotions to these customers in the future.

What Would an Online Retailer Use to Discover That Customers